Hailing from Canada, this super simple yet majorly effective skincare line is honest, smart and empowering. The range is formulated with both natural and synthetic ingredients. Ingredients are chosen based on their proven effectiveness. There are no irritating ingredients, no fragrance (including essential oils) of any kind, and no artificial colour—any smell or colour is coming directly from the actives. Eco-friendly, EcoCert certified ingredients are used and chosen as they become available. All actives in Beauty with Brains products are well protected and remain potent with proper packaging (opaque bottles, tubes and airless pumps).