Everyone’s favourite calming & soothing K-beauty brand.
Driven by a passion for exploration, Purito scout the Korean Peninsula for exceptional natural ingredients. The products blend natural Korean goodness with clinically proven actives, creating safe, effective skincare solutions for all.
Centella Asiatica
Soothing power
Wonder Relief Centella
RAPID SOOTHING RELIEF Known for its remarkable soothing benefits, Centella has traditionally been used in Korea for wound recovery. Korean Centella soothes the skin with a powerful calming effect and addresses various skin problems.
HARNESSING PURE POWER When extracting natural ingredients, it is important to preserve as many active ingredients as possible.
By using our low-temperature extraction method, we are able retain a greater percentage of Centella's active ingredients, such as antioxidant flavonoids,
enhancing its stability and unleashing its full soothing power.
Created to defend the skin for urban stressors, it forms a protective barrier against pollutants like dust, smoke, exhaust while keeping a hypoallergenic texture suitable for all skin types.
Deep Sea Water
Moisture
Hydro Wave Serum
MOISTURE Deep-sea water, sourced from the depths of 605 meters in Gangwon Province's East Sea, boasts exceptional purity and cleanliness. Continuously delivering waves of lightweight hydration, it keeps the skin moisturized for extended periods. Additionally, it contributes to maintaining the healthy oil-moisture balance of the skin.
OPTIMAL MINERAL BALANCE Deep-sea water contains minerals essential to our body, such as magnesium, calcium, and potassium. Specifically, its magnesium to calcium to potassium (3:1:1) mineral ratio closely resembles the mineral composition found in skin fluids, aiding in the balancing of deficient minerals.
The serum also has Marine Complex, including Glasswort, Sea Grapes, and Kelp, rich in vitamins, antioxidants and amino acids that nourish and soften the skin.
Mighty Bamboo
Skin Barrier Strengthener
Panthenol Cream
MIGHTY BAMBOO EXTRACT originating from the pristine nature of Damyang, contains a variety of amino acids and minerals that mirror the body’s own moisture to keep the skin healthy. Bamboo Extract protects the skin against external elements and reinforces the skin barrier, making it stronger than before.
NATURE´S HUMAN MOISTURE Mighty Bamboo is aged for three years and distilled six times by the trained hands of certified artisans. This process releases the minerals and amino acids
in the Bamboo and quickly hydrates the skin.
As a result, it effectively restores the skin’s moisture
balance and reinforces the skin's barrier for a
revitalized complexion.
A lightweight moisturiser for all skin types
Purito is a skincare brand renowned for its commitment to gentle, eco-conscious formulations that emphasize skin health and sustainability. With a focus on natural, safe, and effective ingredients, Purito prioritizes transparency and minimalism in its products, ensuring that each formula is crafted with skin-friendly components suitable for sensitive skin. Known for its clean, unisex formulations, Purito creates products that address various skin needs, such as hydration, calming, and sun protection, without unnecessary additives. The brand also places an emphasis on environmentally-friendly practices, with recyclable packaging and vegan formulations.
Key Points:
Natural and Safe Ingredients: Purito uses ingredients like centella asiatica, green tea, and hyaluronic acid to provide soothing, hydrating, and reparative benefits, making its products suitable for all skin types, including sensitive skin.
Eco-Conscious and Sustainable: Purito is committed to sustainable practices, including recyclable packaging, vegan formulations, and cruelty-free testing.
Unisex and Gentle Formulations: Designed for universal use, Purito products are fragrance-free, lightweight, and non-irritating, offering a balanced approach for anyone’s skincare routine.
Transparency and Minimalism: Purito’s commitment to transparency includes clear labeling and a minimalist approach, with products that focus on essential ingredients to reduce irritation and maximize effectiveness.
Effective Sun Protection: Purito is widely respected for its sunscreens, which provide high levels of protection with gentle, skin-friendly formulas that are suitable for daily use.
Purito delivers a holistic approach to skincare, blending effectiveness with environmental mindfulness to create gentle, unisex products that promote skin health while caring for the planet.
