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Brightening Serum 30ml - Know To Glow
Pure & Care

Brightening Serum 30ml

Regular price 115 kr 0 kr Unit price per
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Brightening Serum

This fantastic serum brightens dull skin and reduces pigmentation. It gently target your hyperpigmentation and melasma with a botanical blend of lightening ingredients augmented by tranexamic acid. It lightens your skin and leave your skin feeling hydrated and firm.

Tranexamic acid is a synthetic derivative of the amino acid lysine used to treat melasma (dark spots), including pregnancy melasma and post-inflammatory hyperpigmentation. It is safe for use on all skin types and complexions.
Tranexamic acid induces a powerful and specific anti-inflammatory reaction, inhibiting the pigment producing process (known as tyrosinase synthesis) in melanocytes. At the same time, it blocks the transfer of pigment from melanocytes (pigment-producing cells) to keratinocytes (the keratin-synthesising cells found in the outermost layer of skin – the epidermis).

🧡 alcohol-free, fragrance & essential oil-free.


Tranexamic Acid: It can act as a brightening agent to reduce dark spots and improve hyperpigmentation. This is because tranexamic acid interferes with melanin production.

Panthenol: also called pro-vitamin B5 moisturises the skin as it attracts water and holds onto it. Research has shown that panthenol can help the skin produce skin cell lipids which strengthen and keep the skin barrier healthy.

Allantoin: a great ingredient that soothes and softens the skin while protecting it and promoting healing.

Portulaca Oleraca Extract: a famous plant extract used in Korean traditional medicine that effectively treats infection and irritation of the skin. It is found to be one of the richest green plants containing omega-3 fatty acids, NMFs, carotene, minerals and antioxidants  that all have anti-inflammatory and antioxidant abilities.

How to use

Wash face thoroughly, then apply 3-4 drops of face and neck serum.
Massage gently until the serum is fully absorbed. Finish if necessary. with a moisturizer of your choice.


Aqua/Water, Propanediol, Glycerin, Tranexamic Acid, Corn Gluten Amino Acids/Maize Gluten Amino Acids, Glyceryl Glucoside, Saccharide Isomerate, 4-Hydroxyacetophenone, Panthenol, Hexylene Glycol, Butylene Glycol, Xanthan Gum, Chrysanthemum Indicum Flower Extract*, Yeast Ferment Extract, Allantoin, Sodium Hyaluronate**, Mentha Arvensis (Corn Mint) Leaf Extract*, Pelargonium Graveolens Sweet Scented Geranium) Extract*, Portulaca Oleracea (Puslane) Extract*, Aloe Barbadensis Leaf Extract, Sophora Flavescens (Shrubby Sophora) Root Extract*, 1,2-Hexanediol, Phenoxyethanol, Avena Sativa (Oat) Kernel Extract, Citric Acid, Sodium Citrate, Potassium Sorbate, Sodium Benzoate, Sodium Hydroxide, Ethylhexylglycerin.

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Customer Reviews

Based on 1 review
Eliana Parling
I like it!

I have pigment spots in my face as a consequence of sun exposure. I have been using Brightening Serum from Pure & Care, much because i already use other skincare products of same brand and I am very happy eith these products. I have been using this serum for 3 weeks and I know it is a very short time to give a feedback. However, I can say that my pigmentspots have not been darker, even though I am a sun lover and olive color skinned. So far I like this serum. I will return with more comments about my experience.