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Korean Beauty or K-beauty is the name for beauty products hailing from Korea. Their research into new and effective ingredients, precise skincare regimes and sun protection has taken the world by storm. The famous 8-12 step routines combine cleansing, exfoliation, hydration, sheet masking and SPF (to name a few) and depending on your skin concern, there is a helping product for everything! Check out our selection of favourites. Remember to click back as we are adding new products every week!