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Feel the NMF Shampoo

Moisturizing shampoo with 1% NMF Complex for dry, dehydrated scalps and soft, lightweight hair.

Regular price
199 kr
Regular price
Sale price
199 kr
Tax included. Shipping calculated at checkout.
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    QUICK BENEFITS

    • Cleanses without leaving the scalp feeling excessively stripped
    • Helps maintain scalp and hair hydration
    • Leaves hair soft, smooth and lightweight
    • Supports a more comfortable-feeling scalp
    Who it´s for

    Skin types

    • Dry scalp
    • Normal scalp
    • Moderately oily scalp

    Concerns

    • Scalp dryness
    • Dehydration
    • Discomfort
    • Dryness-related itching and redness

    Routine step

    Shampoo / cleansing step

    Why it works

    Feel The NMF is a moisturizing shampoo designed to cleanse both the scalp and lengths while helping maintain moisture. Its cleansing system is combined with a 1% NMF Complex, panthenol and conditioning ingredients to support scalp comfort without leaving the hair feeling heavy.

    Balanced cleansing

    A mixed surfactant system removes excess sebum, impurities and styling residue while being formulated to maintain hydration, leaving the scalp clean and hair lightweight.

    NMF-focused hydration

    Sodium PCA, urea, glucose and amino acids provide components associated with the skin's Natural Moisturizing Factor, helping the scalp and hair retain a more hydrated, flexible feel.

    Scalp comfort

    Panthenol, allantoin and a blend of botanical extracts provide moisturizing and soothing support, helping reduce the feeling of dryness and associated discomfort.

    Key Ingredients

    1% NMF Complex

    A moisture-supporting complex with Sodium PCA, urea, glucose and amino acids that helps maintain hydration in the scalp and hair, supporting a softer and more flexible feel.

    Panthenol

    Also known as provitamin B5, panthenol acts as a humectant and conditioning ingredient, helping support scalp hydration while leaving hair softer and smoother.

    Polyplant Moisturizing Complex

    A blend of botanical extracts including arnica, elderflower, mallow, ivy, linden and cucumber that provides additional moisturizing and conditioning support for the scalp and hair.

    Allantoin

    A soothing, skin-conditioning ingredient that complements the hydrating formula and helps support scalp comfort during cleansing.

    How to use

    Lather a small amount between your hands and massage thoroughly into the scalp and roots, then rinse well. Repeat if needed, especially if there is excess oil or product buildup.

    For a more scalp-focused wash, leave the shampoo on for up to 3 minutes before rinsing. This gives the NMF Complex, panthenol, allantoin and other scalp-conditioning ingredients more contact time with the scalp, which can be particularly useful when it feels dry, tight or uncomfortable.

    FAQ

    What does Feel The NMF Moisturizing Shampoo do?

    Feel The NMF cleanses excess oil, impurities and product buildup while helping the scalp maintain hydration. Its 1% NMF Complex is combined with panthenol, allantoin and conditioning ingredients to support a softer, more comfortable-feeling scalp without leaving the hair deliberately heavy or coated.

    What is NMF and why does it matter for the scalp?

    NMF stands for Natural Moisturizing Factor, a mixture of water-binding substances naturally found in the outer layers of the skin. Since your scalp is skin too, maintaining its moisture balance matters. The 1% NMF Complex contains Sodium PCA, urea, glucose and amino acids that provide moisture-supporting components to the scalp and hair during cleansing.

    Can my scalp be oily and dehydrated at the same time?

    Yes. Oil and hydration are not the same thing. Sebum is the oil produced by the scalp, while hydration refers to its water content. This means your roots can become oily quickly while your scalp still feels dry, tight or uncomfortable. Feel The NMF is particularly interesting for this combination because it cleanses excess oil while also providing moisture-supporting ingredients.

    Can I use Feel The NMF if my scalp is dry, flaky or itchy?

    The formula can be relevant when dryness is accompanied by flaking, tightness or an uncomfortable, itchy feeling. It contains NMF components alongside panthenol and allantoin to support hydration and scalp comfort. However, persistent itching or flaking can have different underlying causes, so this shampoo should not be considered a treatment for a scalp condition.

    Can I use Feel The NMF if I have scalp psoriasis or dandruff?

    Feel The NMF is not a psoriasis or anti-dandruff treatment. However, people with these conditions may also experience dryness, tightness and scalp discomfort, which can make a gentle, hydration-focused cleansing routine particularly important. The formula is designed to cleanse while supporting moisture and scalp comfort, but it should not replace treatments recommended for psoriasis, seborrheic dermatitis or persistent dandruff.

    Why would I leave the shampoo on for up to 3 minutes?

    You don't need to leave it on for 3 minutes with every wash. For a more scalp-focused cleanse, however, the shampoo can be left on for up to 3 minutes before rinsing. This gives the NMF Complex, panthenol, allantoin and other scalp-conditioning ingredients more contact time with the scalp. It can be a useful optional step when your scalp feels particularly dry, tight or uncomfortable.

    Do I need to shampoo twice?

    Not necessarily. One thorough cleanse may be enough, particularly if you wash your hair frequently. A second cleanse can be useful when your roots are particularly oily, you use styling products or there has been more time between washes. Rather than automatically shampooing twice, adjust your cleansing to what your scalp and hair need.

    Is Feel The NMF suitable for different hair types?

    The formula is primarily interesting because of how it cares for the scalp rather than because it targets one specific hair type. It can therefore be used across different hair textures when the goal is effective cleansing combined with scalp hydration and comfort. Your lengths may still need different conditioning depending on whether your hair is fine, thick, straight, wavy or curly.

    Does Feel The NMF support the scalp microbiome?

    Microbiome support forms part of the shampoo's scalp-focused positioning. A well-functioning scalp environment depends on several factors, including cleansing habits and the condition of the skin barrier. Here, microbiome support should be understood as helping maintain a comfortable scalp environment rather than treating or correcting a microbiome imbalance.

    Can I use Feel The NMF during pregnancy or breastfeeding?

    Pregnancy and breastfeeding suitability is not clearly established in the supplied product information. If you are pregnant, breastfeeding or have specific ingredient concerns, check the current product information and discuss the formula with your healthcare provider.

    Ingredients (INCI)

    Aqua, Sodium Myreth Sulfate, Coco-Betaine, Coco-Glucoside, Sodium Chloride, Babassu Oil Glycereth-8 Esters, Sorbitan Sesquicaprylate, Disodium Lauryl Sulfosuccinate, Panthenol, Sodium PCA, Arnica Montana Flower Extract, Glucose, Urea, Glutamic Acid, Sambucus Nigra Flower Extract, Malva Sylvestris Flower Extract, Lysine, Glycine, Allantoin, Hedera Helix Leaf Extract, Tilia Platyphyllos Flower Extract, Cucumis Sativus Fruit Extract, Parietaria Officinalis Extract, Gluconolactone, Glycerin, Lactic Acid, Parfum, Propylene Glycol, Sodium Benzoate, Potassium Sorbate, Tetrasodium Glutamate Diacetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes.

    Feel the NMF Shampoo - Know To Glow
    Feel the NMF Shampoo - Know To Glow

    Why know to glow

    Curated, science-led skincare focused on effective ingredients and real results. We select products that work with your skin, not against it.

    • QUALITY OVER QUANTITY

      Fewer products, each one worth your skin's time.

    • SCIENCE-LED

      Chosen for proven ingredients — we reject more than we stock.

    • CRUELTY-FREE

      No animal testing, ever.

    • EXPERT GUIDANCE

      Recommendations from people who read the formulas, not the hype.

    • STOCKHOLM-BASED

      Fast, reliable delivery — local roots, worldwide shipping.​​​​​​​​​​​​​​​​

    Shipping and returns

    Orders are processed within 1 business day and shipped from Stockholm, Sweden.

    Delivery time is typically 1–3 working days within Sweden. Shipping costs are calculated at checkout, with free shipping available on orders over 500 SEK.

    You have 30 days to return your order if you are not satisfied. Please contact us at hello@knowtoglow.com with your order number to start a return.

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