About Us: Know to Glow

Know to Glow exists to cut through the noise with a carefully curated selection of effective, honest, and skin-friendly skincare from around the world.

Behind Know to Glow is Sabina Jasinski, a biomedical researcher with deep expertise in ingredient science and skin health. Every product in our assortment is selected through a science-led lens, prioritising proven ingredients, skin barrier health, and formulations that truly support long-term skin wellbeing. All products are free from fragrance, essential oils, and other potentially irritating ingredients.

But Know to Glow is about more than products. Education is at the heart of everything we do. Our goal is to empower you with knowledge about your skin — how it works, what it needs, and how to care for it with confidence. Whether you’re dealing with specific skin concerns or simply want guidance, we believe skincare should feel approachable, transparent, and personal. Here, you can ask questions, learn, and get support grounded in science and real expertise.

Know to Glow is based in Stockholm, Sweden, with a global perspective and a deep commitment to skin health, transparency, and sustainability.