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About Us


At Know to Glow, we care about what really matters: you.

We look at you as an individual, not a customer.

We're all constantly changing, just like the needs of our skin.

That's why our selection of skincare is different, effective, affordable and always transparent about ingredients.

Every single skincare product you see here is 100% cruelty-free 🐰💕 


Welcome to our online skincare store... Located in Stockholm, Sweden we carry skincare from all around the world. We select skincare that is free of fragrance, free from essential oils and free of other potentially irritating components.
We are skincare maniacs… and having used, tested and researched many products over the years we only want to represent the most effective, honest, affordable and easy-to-understand skincare that we absolutely love and that are environmentally friendly too.

What is Know to Glow? 
A curated online skincare store with products we truly believe in and love. Our store is updated with the most effective and affordable skincare regularly, letting you browse cosmetics from all over the world.
From London to Seoul, bringing together an original mix of skincare all under one virtual roof. Always effective and honest. You will never see a fake or false claim here.

Here you’ll find both new and well-known brands, product reviews and news from the beauty world.  
From K-Beauty to Scandinavian Beauty or Polish cosmetics to Hungarian research, we select products with amazing formulations that we trust and that will actually help your skin. 
All stock is imported from around the world to Sweden by us and is sent to you from our warehouse in Stockholm. 

Our Story 
Launched and executed by Sab Jasinski, originally a biomedical scientist specialising in ingredients and skin health, passionate about health, skin and honest skincare products;
“People always ask me for skincare advice and therefore I decided to set up an online platform where everyone can learn about skincare, gain an understanding of ingredients and educate themselves on what they need as individuals - and hopefully stop buying into BS claims and hyped up glossy products that do nothing for your skin and ruin the environment (and your wallet). I select brands that have a sustainable supply chain, use cost effective strategies to produce quality skincare with researched ingredients that ultimately reward our clients." 
Last but not least, we believe that beauty starts from within; self-respect, self-love and the practice of being kind. The beauty industry is a dangerous place where everyone tries to sell you "the best" products that you probably don't need.
Here we focus on your lifestyle and skincare needs. If all you need is a bit of love, we will give you that instead.

Our Promise 
Skincare is bought through extensive research and customer engagement. Each product serves a purpose for someone based on up-to-date skincare research and our philosophy of "less is more". Every brand we carry has a beautiful story and believes in taking care of our planet, uses environmentally friendly ingredients and is equally passionate about quality and results as we are.

We Need You
Is there a brand or product you want us to know about? Or do you know of a beauty find that would fit in right here? Tell us - it's because of you that Know to Glow exists. ✌🏼